The 2020 Prophecy Concept (shown above), a slinky black four-door with minimal detailing and slightly too much droop in the tail previewed the recently released Ioniq 6, Hyundai’s second dedicated EV sedan.
Which is what makes their recent run of concept cars somewhat refreshing. 2020 Prophecy Concept 2021 Heritage Series Grandeur Concept They’re all very overdone, because that’s where the vogue is currently. That’s why the current range of Hyundais have angry faces with squinty light graphics and body sides with so many nonsensical creases they look like they’ve been head butted by a charging rhino. Mass market brands tend to follow each other, so we end up with a load of cars that are similarly styled, or they go for sheer untethered lunacy to stand out with individual models (hello Nissan Juke, Fiat Multipla). Young mainstream brands like Hyundai don’t have a long line of classic and fondly remembered vehicles to draw on when it comes to influencing their current designs, so they have to start from scratch. Although the Pony wasn’t the last word in sex appeal, it looked solid, sensible and modern compared to European family cars which at the time were still heavily influenced by America. He successfully used these ideas on the MK1 Golf, giving it an air of solidity with just enough flair to counteract its ruthless German efficiency. It wasn’t an aesthetic that was limited to sports cars. The BMW M1 and original Lotus Esprit are prime examples of this look: BMW M1 Lotus Espirit His initial designs, like the Alfa Romeo Guilia Sprint GT were classically curved with delicate proportions and detailing, but by the early 1970s he was exploring more angular wedge shaped forms with straight lines and sharp transitions between flatter surfaces. The first car Hyundai designed and engineered themselves was the 1975 Pony (shown above), designed by Giugiaro.
Let’s Talk About The N Vision 74’s Design Inspiration Influencers and internet design experts alike are losing their collective minds, so allow me to cast my designers eye over what’s going on. The N Vision 74 has hit automotive fandom right square in the in the squishy feels. Except who would have thought it would be Hyundai? In hindsight, it shouldn’t come as a galloping shock to any of us.
Someone was going to absolutely nail the current fascination for all things eighties and cyberpunk on a concept car that spoke to enthusiasts in a way we haven’t seen for quite a while.
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